Projects Portfolio / Complete Design of household product range Blim* LOOP

- Complete Design of household product range Blim* LOOP

VECA committed to our Industrial Design studio the development of a product range for the household sector to be practical, light and original: LOOP line was the result, consisting of products marked with a unique and functional texture, allowing the company to differentiate itself on the market.

Cliente: BLIM* - VECA S.p.A

Born from the collaboration between VECA S.p.A. and our Studio, the collection is characterized by an original innovative texture and by the practicality of the products, together with the optimization of weight and storage/logistics costs.

The texture created by our Industrial Design Studio allowed VECA to be successful in the market competition, thanks to the apparently more innovative shapes and surfaces than the commonly used ones (similar to woven fabrics, rattan or wicker).

From a process optimization perspective, the weight reduction and the study of the shape of the objects allowed to decrease the production, storage and transport costs, making the price more competitive.

The complete range developed by our Industrial Design Studio consists of 4 elements:

  • A light and versatile toilet brush holder;
  • A series of laundry basins with and without handles to make them practical and functional;
  • A pedal bin that thanks to the removable bucket gives practicality and efficiency to the object;
  • A series of capacious and useful storage containers to keep room tidy, capable of adapting to any space.

“The mark that leaves its mark” is how the characteristic texture created by our Studio was named: thanks to it the company was able to give the end user a product range featuring light weight, practical shape and unmistakable aesthetics.

A further advantage of this project is sustainability, an element becoming crucial also in the design of everyday objects.

The weight reduction, the optimization of warehouse storage, packaging and ease of transport, brought a significant reduction in the raw materials and energy consumption. This added actractivity to the products of the Blim * range indeed.

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