Born from the collaboration between VECA S.p.A. and our Studio, the collection is characterized by an original innovative texture and by the practicality of the products, together with the optimization of weight and storage/logistics costs.
The texture created by our Industrial Design Studio allowed VECA to be successful in the market competition, thanks to the apparently more innovative shapes and surfaces than the commonly used ones (similar to woven fabrics, rattan or wicker).
From a process optimization perspective, the weight reduction and the study of the shape of the objects allowed to decrease the production, storage and transport costs, making the price more competitive.
The complete range developed by our Industrial Design Studio consists of 4 elements:
“The mark that leaves its mark” is how the characteristic texture created by our Studio was named: thanks to it the company was able to give the end user a product range featuring light weight, practical shape and unmistakable aesthetics.
A further advantage of this project is sustainability, an element becoming crucial also in the design of everyday objects.
The weight reduction, the optimization of warehouse storage, packaging and ease of transport, brought a significant reduction in the raw materials and energy consumption. This added actractivity to the products of the Blim * range indeed.
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