When the product is distinctly technical, it is often difficult to communicate the features and details in a way that is also attractive and pleasing.
These two elements are often in conflict with each other, due to the needs of both synthesis and aesthetics: to be effective, in fact, a communication must be brief and incisive, while details by their nature are long and articulate; likewise, it can be very complex to make features that are often “hidden” or not visible to the naked eye be perceived with immediacy through an image.
Finding the right balance between aesthetic appeal and detailed, rigorous description
is the key to making your products’ technical communication effective.
This is the case, for example, with Transfer Oil, a leading high-pressure hose company, who contacted our Industrial Design Studio to renew and update their website. Transfer Oli’s goal was to have their customers quickly, effectively, and realistically perceive certain technical details of the hoses, such as diameter, internal structural reinforcement, and new logo laser marking.
To achieve this goal, we created renderings specifically designed to be able to represent the various tube reinforcements in detail, thus avoiding the need to dissect the actual specimens (which paradoxically would have been less effective).
Thanks to our technical expertise and advanced tools,
we have created faithful and strongly communicative images that focus attention on truly useful details without dispersion.
Transfer Oil appreciated this approach, validating it for all the tubes on the site (more than 500!): in order to minimize the execution time, we made a database of all the articles to identify the elements in common, and we organized the graphic file (Keyshot®) to optimize the representation of the repetitive features (materials, colors, etc.): in this way we were able to manage all the tubes working on only a little less than 60 articles.
The overall view of the result allowed us to suggest to Transfer Oil that they add on their site the possibility of enlarging the images, in order to view them in detail, a suggestion promptly received with satisfaction.
Technical knowledge, graphic skills, and organizational skills:
The Transversal Skills of our Industrial Design Studio
are at your disposal to effectively communicate
the technical features of your products.
