BlogTransmitting corporate values through the product: the role of industrial design

Transmitting corporate values through the product: the role of industrial design

In addition to satisfying market demands, a Product “physically” represents the what the Customers who use it perceive about the Company, and constitutes their reference and memory over time.

Transfer the values that inspire your company to your products
it allows you to communicate them in a real and lasting way.

How to bring intangible and abstract elements into a concrete object?
Through Design it is possible to create a product reflecting the Company’s Values in its aesthetic, structural and functional characteristics.

For instance, a company giving attention to the person, and focusing on the weakest categories will create a product easily accessible and/or usable in the case of reduced motor skills, or similarly will be able to conceive it to be used even by parents with young children (developing shockproof, easily washable objects, etc.).

In this process it becomes essential to understand and share the company’s scale of values with the utmost accuracy, balancing creativity and engineering precision to generate objects in harmony with it.

 

You need transversal skills, longstanding experience, and mainly an innate ability to listen: exactly what our Industrial Design Studio has been putting at your disposal for 30 years.

Together with us, your products become
the first ambassador of your Company’s Values
at your Customers.

 

Do you want to learn more and get detailed information?

Contact us

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