Graphics and Support documents for Sales Force - Logo Design and Corporate Identity for IDEA PLASTICA S.r.l.

IDEA PLASTICA, a company of PELLINI S.p.A. Group featuring a long-standing collaboration with our Industrial Design Studio, within the main project to renew the image of all its subsidiaries, committed to us the creation, definition and complete management of the Corporate Image.

The first step consisted in an accurate assessment of the initial situation, which revealed a primordial state still lacking any significant elements: a probing and exciting challenge at the same time, starting from the ‘blank sheet’.

The first area of intervention was the Company Logo, which we studied and created so that it would be in line with those of the subsidiaries to maintain the Group feeling, and at the same time emphasise the personality of IDEA PLASTICA.

We then intervened on the Specifications for the use of the Brand, creating a dedicated Logo Book: this allowed us, among other things, to interact with the Company at a ‘cultural’ level, through a real Coaching activity towards the Management and its Collaborators.

We then extended the intervention to the entire Coordinated Image, creating the Graphic Project and managing the Art Direction in the creation of the business cards, letterhead, notepad and internal and external signage.

Of course, the new corporate image was transferred to the Website, newly created to enhance the User Experience (you can view the site at this link).

It has been a huge job of Graphics and Communication that lasted several months, which further consolidated the relationship with IDEA PLASTICA and the parent company PELLINI to everyone’s complete satisfaction: a perfect example of the potential of the Transversal Skills of our Industrial Design Studio.