Furniture - Design and marketing support for the Modena and MO&MA Collections of MUNARI S.r.l.

The Modena and MO&MA collections are the result of the consolidated relationship between MUNARI S.r.l and our Design Studio; they are characterized by a minimal style, the combination of design and technology and the use of exclusive components.
Thanks to the passion that the Munari brothers transmit, to the careful selection of materials such as tempered and lacquered glass and the skilful use of wood, MUNARI furniture is recognized all over the world for its durability, elegance and functionality from any point of view.

Through the over twenty years-old collaboration with our studio the style of MUNARI furniture, initially essential and simple, has become unmistakable and harmonious, clearly distinguishing itself on the market. The concepts of Made in Italy furniture and assembled by hand have given the company a consolidated reputation of reliability all over the world.

Thanks to the support of our Design Studio, MUNARI TV cabinets reached a well-established positioning on the market, affirming their technological content too: the Active Door system allows you to control the electronic devices even when the door is closed and the rear aeration grids keep the temperature at an optimal level even in case of prolonged use.

The synergy between our design ideas and the know-how of the MUNARI staff has made the MODENA and MO&MA collections innovative and avant-garde, characterized by refined harmony and the highest technological functionality, giving added value to any type of home or office.

The MODENA collection comes from the union between Design and Technology, distinguished by the harmony and elegance of its lines. We made it immediately recognizable by front moulding inspired by a smile – an indelible mark that stands out with a soft curve in the central part of the door – and enhancing this aesthetic character with an LED lighting system.
The great success on the market has stimulated MUNARI to expand the product range over time, giving life to two further coordinated collections:

• MODENA LIVING, with a minimalist and refined style. The lacquered glass and wood are fully customizable, depending on the style of the home or office;
  MODENA ENTREE, adapting to any entrance thanks to its elegant style.

The MO&MA collection is the most recent challenge that our studio has successfully faced.

MO&MA also is a complete collection: TV cabinets that can be adapted to different heights and lengths are accompanied by wall units, sideboards, tables and cabinets to furnish the entire living area.

All the models in the MO&MA collection are characterized by the Design Line, an asymmetrical frieze ideated by us that outlines the volumes of the piece of furniture, creating a pleasant perspective game that varies according to the observer’s point of view.

In addition to the consolidated technological contents, the MO&MA collection stands out for the exclusive Follow Me system (developed by our Design Studio) applied to the suspended TV cabinets, which allows you to connect the screen to all devices extremely quickly and practically, ordering and covering all cables for an even more pleasant aesthetic effect.

Every part of the furniture is enhanced by the warm light backlight system integrated in the TV cabinet, increasing visual comfort even in case of prolonged use and in the absence of other ambient lights.

Thanks to the exceptional quality of the cooperation with our Design Studio, MUNARI committed to us the marketing and communication activities related to these collections, with the strategic intention of consolidating their positioning all over the world.

Therefore, we created catalogues, price lists and a complete and graphically accurate Look Book, whose usefulness and effectiveness has been fully appreciated by the sales force.

The support provided by our studio in the organization of trade fairs (above all the MOW Exhibition in Germany) and in the related communication was decisive for the lasting success of the collections, which continue to have an exceptional appreciation both by end customers and by professionals in the sector. furnishings, with progressively positive effects on sales.