Projects Portfolio / Concept, engineering, and prototyping of the SANREMO – Verona professional coffee machine

- Concept, engineering, and prototyping of the SANREMO – Verona professional coffee machine

The professional coffee machine, inspired by the "seagull wing" design of the Mercedes-Benz 300 SL, is a long-lived and profitable project, which has been generating sales above expectations and made SANREMO's proposition unmistakable on the market.

Cliente: SANREMO
  • SANREMO asked our Industrial Design Studio to create style and engineering for a model to make their proposition distinguishing from competitors, in order to have a decisive impact on the market
  • The uniqueness of the lines, the materials selection and production technology made possible realizing a product of great and long-lasting success, maximizing the return on investment
  • The analogue interface was specifically designed and realized for intensive use, finding extremely positive feedback from professional users

The collaboration with SANREMO COFFEE MACHINES led our Industrial Design Studio to the complete design of VERONA, a professional coffee machine with a design inspired by the Mercedes-Benz SL 300, the car famous for its “gull-wing” line.

SANREMO commissioned us this professional coffee machine to give a significant impact to their presence on the market: the result was a design with strongly distinctive lines, making this model stand out clearly from its competitors, and resulting immediately identifiable.

The construction of the harmonious shape of the design has been optimized through a careful selection of materials and production technology (Baydur® 60 and Baydur® 110 with some injection-moulded details).

We also focused attention on the User Interface: we used analogue buttons, whose feedback provides an unmistakable and real feeling of solidity designed specifically for intensive professional use.

The result is an extremely long-lived product, which generating sales far beyond expectations, and keeping nowadays (after almost twenty years) leadership positions on the market still.

The skills of our Industrial Design Studio, combined with a careful analysis of SANREMO’s requests and needs, developed over years of close collaboration, brought a long-lasting success and granted a suitable return on the investment.

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