The current market context requires quick and effective decisions, minimizing the risk of mistake: intervening ex-post to correct a wrong approach, or even just to refine some inaccuracies, generates loss of opportunities and additional costs at any level.
This does not match to the accuracy and attention to detail, typical of the Research and Development process, which is necessary to avoid errors in design, production process set-up and/or compliance with the needs of the market, with their decisive impact on the success and profitability of the product.
Therefore, it becomes crucial to use tools maximizing the speed of the R&D process
while keeping the level of accuracy unchanged:
RENDERING IS CERTAINLY ONE OF THEM
Rendering is a simulation that “virtually” anticipates in a photorealistic way what will be the image, style and aesthetic character of the product to be created.
Commonly, rendering is associated with architecture, furniture and major works: it can actually be applied to all industrial products.
The use of rendering in the development process of an industrial product brings several advantages:
Process advantages
Rendering is quick and easy to modify: it is possible to change the execution materials, the colours, the setting, etc. with the utmost speed, even in real time with the appropriate technologies: this allows the R&D department to keep steadily up-to-date all the other areas of the Company (and/or the Design Studio and the client), improving the alignment for the entire development team.
Rendering is accurate: it gives a photorealistic feeling of the surfaces and materials, allowing a timely verification of the product complying with the initial brief, even before it is physically created.
Rendering is detailed “to the point of unbelievable”: up to the highest technical level, it is possible to go inside the product to show every single component in detail, up to representing objects that in reality cannot be photographed (for example the tiny gears of a clock variously grouped).
Economic benefits
The render can be used as an alternative to the prototype: if the initial costs are the same, applying any changes to a render is immensely faster and cheaper than a prototype: this naturally increases the possibilities of intervention and modification, minimizing the impact on the budget.
Advantages for time to market
The rendering anticipates the creation of commercial documentation (catalogues, price lists, etc.) and provides graphic elements that can be immediately used in communication actions (website, social campaigns, etc.).
It can also be used as a support element for previews and focus groups with the sales network, highlighting any adjustment to be carried out before massive production.
Environmental benefits
Indirectly, the rendering activity generates advantages in environmental terms: thanks to its accuracy it supports the technical and economic evaluations related to the use of advanced technologies, allowing to avoid surface treatments and/or the use of additional materials, contributing to decrease the carbon footprint of the product.
The use of advanced tools and technologies in the rendering phase
Speeds the product development process up, while keeping the highest level of accuracy.
This improves the competitiveness of the company definitely.
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