In this article we talked about the usefulness of sustainable design: designing “starting from the end” brings environmental, economic, and competitive advantages.<\/p>\n
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Within an appropriate business management, oriented to ensure the balance between respect for the company’s values \u200b\u200band its efficiency and profitability, these advantages should be ACTUAL and MEASURABLE<\/strong>: that\u2019s the only way to make this type of investment able to grant a proper return<\/strong>, then to become sustainable<\/strong> by the Stake-holders over the time.<\/p>\n <\/p>\n This is the case of VECA S.p.A. – a well-established Italian manufacturer of household items – which commissioned us to design a product which is as “hidden” as indispensable: a toilet brush.<\/p>\n Don\u2019t be deceived by the apparent banality of the object: we are talking about annual production volumes around 350,000 units.<\/p>\n <\/p>\n Thanks to the sustainable design carried out by our Industrial Design Studio, we reduced the weight of each brush by 36 grams: <\/p>\n Considering a production of about 5 years (conservative estimation, as the life cycle of this product is much longer), we are talking about a reduction in plastic consumption of more than 60 tons, saving about EUR 120.000\u00a0<\/strong> in a five-year period.<\/p>\n <\/p>\n Not bad for a “simple” toilet brush …<\/p>\n <\/p>\n <\/p>\n Producing from the end brings measurable benefits, <\/p>\n Do you like to learn more, and get a personalized consultancy?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Sustainable Design grants also an adequate Return on Investment<\/p>\n","protected":false},"author":2,"featured_media":13651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[149],"class_list":["post-13668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-design-en"],"yoast_head":"\n
\nit is easy to calculate how this reduction has led to a lower consumption of plastic equal to about 12 tons per year.<\/strong><\/p>\n
\n<\/em><\/strong>making the relevant investments sustainable over time.
\n<\/em><\/strong>The Respect for the Environment is really a great deal!<\/em><\/strong><\/p>\n