{"id":11632,"date":"2022-01-19T08:49:37","date_gmt":"2022-01-19T07:49:37","guid":{"rendered":"https:\/\/www.erosangelini.com\/naming-and-branding-for-italian-market\/"},"modified":"2022-01-19T09:36:33","modified_gmt":"2022-01-19T08:36:33","slug":"naming-and-branding-for-italian-market","status":"publish","type":"page","link":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/","title":{"rendered":"Naming and Branding for Italian market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11632\" class=\"elementor elementor-11632 elementor-8274\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c77f2d qodef-elementor-content-grid qodef-elementor-overlay-yes qodef-elementor-overlay-text-hide-1024--no elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-stretch-row-no qodef-elementor-overlay-image-underlay elementor-invisible\" data-id=\"15c77f2d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784f047\" data-id=\"784f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56b76c54 animated-slow elementor-invisible elementor-widget elementor-widget-zermatt_core_section_title\" data-id=\"56b76c54\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"zermatt_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<div class=\"qodef-m-border  qodef-extended--right\" ><\/div>\n\t\t<h3 class=\"qodef-m-title\" >\n\t\t\t\t\tWe support you in set-up and operational management of the penetration strategy of your proposition in the Italian market\t\t\t<\/h3>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d397759 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d397759\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;10&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li>Review of your Company Value System and matching to the cultural\/social context of the Italian market<\/li><li>Evaluation of the adequacy of the proposition name, brand, and logo<\/li><li>Verification of similarity with any elements already present on the Italian market<\/li><li>Assessment and planning of adaptations to the Italian market context<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-pafe-toggle-content-type=\"content\" data-pafe-toggle-content-slug=\"appro\" style=\"height:0px; overflow:hidden;\" data-pafe-toggle-content-height=\"0px\" data-pafe-toggle-content-height-tablet=\"0px\" data-pafe-toggle-content-height-mobile=\"0px\" data-pafe-toggle-content-speed=\"400\" data-pafe-toggle-content-easing=\"swing\" class=\"elementor-section elementor-top-section elementor-element elementor-element-222e96c qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-stretch-row-no qodef-elementor-overlay-no elementor-invisible\" data-id=\"222e96c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b43fe1b\" data-id=\"b43fe1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14571e6 elementor-widget elementor-widget-text-editor\" data-id=\"14571e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>The global success of your Company comes through the adaptation of the proposition<br \/>to the social and cultural characteristics of any local market<\/strong><\/h5><h5><strong>\u00a0<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11de2e elementor-widget elementor-widget-text-editor\" data-id=\"a11de2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Italy is universally known as the country of music, beauty, and elegance, but it is also a technologically and culturally high-advanced market, where <strong>every little detail contributes to the success or failure of a product and a brand<\/strong>.<\/p><p>Verifying the adequacy of the name of each product, logo, and company brand for the Italian market, and correctly transmitting Company values, making sure that they match the particularly complex cultural and social characteristics of the Italian context, are <strong>essential requirements to create the prerequisites for a successful market penetration<\/strong>.<\/p><p>Every detail must be verified with <strong>the highest accuracy, capturing any slightest nuance<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#DADFFF\" class=\"elementor-element elementor-element-e66d45c elementor-widget elementor-widget-text-editor\" data-id=\"e66d45c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>Our experience in relating international companies to the Italian market context<br \/>will maximize the local penetration potential of your proposition<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8494c42 elementor-section-content-middle animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no elementor-invisible\" data-id=\"8494c42\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1230a6\" data-id=\"b1230a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-pafe-toggle-content-type=\"trigger-open\" data-pafe-toggle-content-slug=\"appro\" class=\"elementor-element elementor-element-b98e4c1 elementor-widget elementor-widget-zermatt_core_button\" data-id=\"b98e4c1\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m centro qodef-button qodef-layout--outlined qodef-size--full qodef-html--link qodef-text-hover\" href=\"\" target=\"_self\"  >\n\t<span class=\"qodef-m-text\">Learn more<\/span>\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-pafe-toggle-content-type=\"trigger-close\" data-pafe-toggle-content-slug=\"appro\" class=\"elementor-element elementor-element-6454d1a elementor-widget elementor-widget-zermatt_core_button\" data-id=\"6454d1a\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m centro qodef-button qodef-layout--filled qodef-size--full qodef-html--link qodef-text-hover\" href=\"\" target=\"_self\"  >\n\t\t\t<span class=\"qodef-m-text-holder\">\n\t\t\t<span class=\"qodef-m-text\">Close<\/span>\n\t\t\t<span class=\"qodef-m-text\">Close<\/span>\n\t\t<\/span>\n\t<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e9f86a qodef-elementor-content-grid qodef-elementor-overlay-yes qodef-elementor-overlay-text-hide-1024--yes qodef-elementor-overlay-image-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-stretch-row-no elementor-invisible\" data-id=\"7e9f86a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b99950\" data-id=\"5b99950\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f70b7c elementor-widget elementor-widget-zermatt_core_image_gallery\" data-id=\"2f70b7c\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-image-gallery  qodef-grid qodef-layout--columns  qodef-gutter--no qodef-col-num--1  qodef-responsive--predefined\">\n    <div class=\"qodef-grid-inner clear\">\n\t\t<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"125\" src=\"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png 800w, https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2-600x94.png 600w, https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2-300x47.png 300w, https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2-768x120.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t<\/div>    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb19fbc elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"cb19fbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26cbe14\" data-id=\"26cbe14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ae33de elementor-widget elementor-widget-template\" data-id=\"3ae33de\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data--id=\"0\" data-obj-id=\"0\" data-elementor-id=\"12849\" class=\"elementor elementor-12849 e--0 elementor-10650\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8b44782 elementor-section-content-middle elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no elementor-invisible\" data-id=\"8b44782\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9284a94\" data-id=\"9284a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ac2c9 elementor-widget elementor-widget-heading\" data-id=\"14ac2c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Request your Marketing Consultancy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#FFFFFF\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfbf07d elementor-section-height-min-height elementor-section-content-middle animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no elementor-invisible\" data-id=\"4dfbf07d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7c8063\" data-id=\"1f7c8063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc7e55 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"fcc7e55\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;dce_confirm_dialog_enabled&quot;:&quot;no&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;,&quot;label_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;field_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.16.0 - 20-09-2023 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:flex;flex-wrap:wrap}.e-form__buttons{flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:flex}.e-form__indicators{display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators__indicator{display:flex;flex-direction:column;align-items:center;justify-content:center;flex-basis:0;padding:0 var(--e-form-steps-divider-gap)}.e-form__indicators__indicator__progress{width:100%;position:relative;background-color:var(--e-form-steps-indicator-progress-background-color);border-radius:var(--e-form-steps-indicator-progress-border-radius);overflow:hidden}.e-form__indicators__indicator__progress__meter{width:var(--e-form-steps-indicator-progress-meter-width,0);height:var(--e-form-steps-indicator-progress-height);line-height:var(--e-form-steps-indicator-progress-height);padding-right:15px;border-radius:var(--e-form-steps-indicator-progress-border-radius);background-color:var(--e-form-steps-indicator-progress-color);color:var(--e-form-steps-indicator-progress-meter-color);text-align:right;transition:width .1s linear}.e-form__indicators__indicator:first-child{padding-left:0}.e-form__indicators__indicator:last-child{padding-right:0}.e-form__indicators__indicator--state-inactive{color:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-inactive [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-inactive-secondary-color,#fff)}.e-form__indicators__indicator--state-inactive object,.e-form__indicators__indicator--state-inactive svg{fill:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-active{color:var(--e-form-steps-indicator-active-primary-color,#39b54a);border-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active object,.e-form__indicators__indicator--state-active svg{fill:var(--e-form-steps-indicator-active-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed{color:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator--state-completed [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator__label{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator--shape-none{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a);background-color:initial}.e-form__indicators__indicator--state-completed object,.e-form__indicators__indicator--state-completed svg{fill:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator__icon{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);font-size:var(--e-form-steps-indicator-icon-size);border-width:1px;border-style:solid;display:flex;justify-content:center;align-items:center;overflow:hidden;margin-bottom:10px}.e-form__indicators__indicator__icon img,.e-form__indicators__indicator__icon object,.e-form__indicators__indicator__icon svg{width:var(--e-form-steps-indicator-icon-size);height:auto}.e-form__indicators__indicator__icon .e-font-icon-svg{height:1em}.e-form__indicators__indicator__number{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);border-width:1px;border-style:solid;display:flex;justify-content:center;align-items:center;margin-bottom:10px}.e-form__indicators__indicator--shape-circle{border-radius:50%}.e-form__indicators__indicator--shape-square{border-radius:0}.e-form__indicators__indicator--shape-rounded{border-radius:5px}.e-form__indicators__indicator--shape-none{border:0}.e-form__indicators__indicator__label{text-align:center}.e-form__indicators__indicator__separator{width:100%;height:var(--e-form-steps-divider-width);background-color:#babfc5}.e-form__indicators--type-icon,.e-form__indicators--type-icon_text,.e-form__indicators--type-number,.e-form__indicators--type-number_text{align-items:flex-start}.e-form__indicators--type-icon .e-form__indicators__indicator__separator,.e-form__indicators--type-icon_text .e-form__indicators__indicator__separator,.e-form__indicators--type-number .e-form__indicators__indicator__separator,.e-form__indicators--type-number_text .e-form__indicators__indicator__separator{margin-top:calc(var(--e-form-steps-indicator-padding, 30px) \/ 2 - var(--e-form-steps-divider-width, 1px) \/ 2)}.elementor-field-type-hidden{display:none}.elementor-field-type-html{display:inline-block}.elementor-login .elementor-lost-password,.elementor-login .elementor-remember-me{font-size:.85em}.elementor-field-type-recaptcha_v3 .elementor-field-label{display:none}.elementor-field-type-recaptcha_v3 .grecaptcha-badge{z-index:1}.elementor-button .elementor-form-spinner{order:3}.elementor-form .elementor-button>span{display:flex;justify-content:center;align-items:center}.elementor-form .elementor-button .elementor-button-text{white-space:normal;flex-grow:0}.elementor-form .elementor-button svg{height:auto}.elementor-form .elementor-button .e-font-icon-svg{height:1em}.elementor-select-wrapper .select-caret-down-wrapper{position:absolute;top:50%;transform:translateY(-50%);inset-inline-end:10px;pointer-events:none;font-size:11px}.elementor-select-wrapper .select-caret-down-wrapper svg{display:unset;width:1em;aspect-ratio:unset;fill:currentColor}.elementor-select-wrapper .select-caret-down-wrapper i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"current_post_id\" value=\"11632\"\/><input type=\"hidden\" name=\"post_id\" value=\"12849\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"fcc7e55\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Eros Angelini\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email (required data)\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Request\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6f1e3ec elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6f1e3ec\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdajL0dAAAAAEadPYaKKt6ptcSlzWoaBoDUMxvi\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_cecff0d elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_cecff0d]\" id=\"form-field-field_cecff0d\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_cecff0d\">I accept the information on <a href=\"\/en\/privacy-policy\/ \"target=\"_blank\"> Privacy <\/a> (required to enable sending)<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_0311f3e elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_0311f3e\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdajL0dAAAAAEadPYaKKt6ptcSlzWoaBoDUMxvi\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We support you in set-up and operational management of the penetration strategy of your proposition in the Italian market Review of your Company Value System and matching to the cultural\/social context of the Italian market Evaluation of the adequacy of the proposition name, brand, and logo Verification of similarity with any elements already present on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10226,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11632","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naming and Branding for Italian market - Eros Angelini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naming and Branding for Italian market - Eros Angelini\" \/>\n<meta property=\"og:description\" content=\"We support you in set-up and operational management of the penetration strategy of your proposition in the Italian market Review of your Company Value System and matching to the cultural\/social context of the Italian market Evaluation of the adequacy of the proposition name, brand, and logo Verification of similarity with any elements already present on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Eros Angelini\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/erosangelinisrl\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-19T08:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/\",\"url\":\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/\",\"name\":\"Naming and Branding for Italian market - Eros Angelini\",\"isPartOf\":{\"@id\":\"https:\/\/www.erosangelini.com\/#website\"},\"datePublished\":\"2022-01-19T07:49:37+00:00\",\"dateModified\":\"2022-01-19T08:36:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.erosangelini.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Naming and Branding for Italian market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.erosangelini.com\/#website\",\"url\":\"https:\/\/www.erosangelini.com\/\",\"name\":\"Eros Angelini\",\"description\":\"Studio di Design industriale e Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.erosangelini.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.erosangelini.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.erosangelini.com\/#organization\",\"name\":\"Eros Angelini srl\",\"url\":\"https:\/\/www.erosangelini.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.erosangelini.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png\",\"contentUrl\":\"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png\",\"width\":800,\"height\":125,\"caption\":\"Eros Angelini srl\"},\"image\":{\"@id\":\"https:\/\/www.erosangelini.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/erosangelinisrl\/\",\"https:\/\/www.linkedin.com\/company\/eros-angelini-srl\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Naming and Branding for Italian market - Eros Angelini","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/","og_locale":"en_US","og_type":"article","og_title":"Naming and Branding for Italian market - Eros Angelini","og_description":"We support you in set-up and operational management of the penetration strategy of your proposition in the Italian market Review of your Company Value System and matching to the cultural\/social context of the Italian market Evaluation of the adequacy of the proposition name, brand, and logo Verification of similarity with any elements already present on [&hellip;]","og_url":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/","og_site_name":"Eros Angelini","article_publisher":"https:\/\/www.facebook.com\/erosangelinisrl\/","article_modified_time":"2022-01-19T08:36:33+00:00","og_image":[{"url":"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/","url":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/","name":"Naming and Branding for Italian market - Eros Angelini","isPartOf":{"@id":"https:\/\/www.erosangelini.com\/#website"},"datePublished":"2022-01-19T07:49:37+00:00","dateModified":"2022-01-19T08:36:33+00:00","breadcrumb":{"@id":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.erosangelini.com\/en\/naming-and-branding-for-italian-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.erosangelini.com\/en\/"},{"@type":"ListItem","position":2,"name":"Naming and Branding for Italian market"}]},{"@type":"WebSite","@id":"https:\/\/www.erosangelini.com\/#website","url":"https:\/\/www.erosangelini.com\/","name":"Eros Angelini","description":"Studio di Design industriale e Marketing","publisher":{"@id":"https:\/\/www.erosangelini.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.erosangelini.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.erosangelini.com\/#organization","name":"Eros Angelini srl","url":"https:\/\/www.erosangelini.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.erosangelini.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png","contentUrl":"https:\/\/www.erosangelini.com\/wp-content\/uploads\/2021\/06\/logo-eros-angelini-2.png","width":800,"height":125,"caption":"Eros Angelini srl"},"image":{"@id":"https:\/\/www.erosangelini.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/erosangelinisrl\/","https:\/\/www.linkedin.com\/company\/eros-angelini-srl\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/pages\/11632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/comments?post=11632"}],"version-history":[{"count":20,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/pages\/11632\/revisions"}],"predecessor-version":[{"id":11664,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/pages\/11632\/revisions\/11664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/media\/10226"}],"wp:attachment":[{"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/categories?post=11632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erosangelini.com\/en\/wp-json\/wp\/v2\/tags?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}